Wednesday, July 23, 2014

Digital footprint design



I recently noticed that my online presence, my digital footprint, was a little disjointed and the overall effect was a hotchpotch of images that didn't quite give my audience a picture of who I was or what I did. I had a background image for my G+ profile that was different from my YouTube background that was different from my Blogger header image that was different from my Twitter profile and so on. So today I have spent a few hours designing my digital footprint, my online identity, to ensure that who I am and what I do is no longer lost in a mess of graphics across the many platforms I use.

I started by looking at the three words that best describe me. I use these as a tagline across every platform I use: teacher, artist, musician. Next I thought about the design and I decided to focus on my YouTube Channel art first as this would involve the largest image size out of all the social media sites I use regularly. If you have a YouTube page then I suggest you take a look at Google's support page for further information. The YouTube channel art is the image that sits on top of your page, many people will choose an image provided or, as I did, upload a photo from their collection. The image looks quite small but it all depends on what device you are using to view the page. Google's support page recommends a single image of 2560 x 1440 pixels that is optimised for various devices. You create an image that works for your YouTube Channel, but also for a mobile device and viewed on a television. Depending on the device more or less of the uploaded image will be used so you need to design your layout carefully.

I used Keynote to do this as it suited my needs perfectly as I never needed the power of Photoshop or similar image editors. I used Keynote's colour picker to create a simple colour scheme and I also added a torn photo effect to some of my images. Whatever image editor or tool you use make sure you set the image size to 2560 x 1440 px otherwise the image you create, once uploaded, will not fit correctly.

My YouTube Channel Art
I then used this image as the basis for the rest of my digital footprints across the social media sites I use.


My Twitter banner


My Google+ cover photo

I'm quite happy with the cohesion that this design has given to my digital footprint. If you have suggestions about how I could improve it then let me know.

Image sizes required.

YouTube - 2560 x 1440 px (text and logo safe area is 1546 x 423 px)
Google+ - 1080 x 608 px recommended
Twitter - 1500 x 500 px